AI Without the Overwhelm: A Practical Playbook for Scaling Yourself

Presenter: Lori Highby (Keystone Click)

AI is everywhere right now and for many entrepreneurs, it feels equal parts exciting and completely overwhelming. In this no fluff, highly practical session, Lori Highby breaks down what AI actually means for your business and more importantly, how to start using it in a way that saves time, sharpens your strategy, and drives real results. Designed specifically for entrepreneurs balancing growth, leadership, and everything in between, this session focuses on real world application, not theory.

You’ll learn:

• The 5 types of AI (and why most people are confusing them)
• Where AI actually fits into your day-to-day business operations
• Simple, high-impact use cases you can implement immediately
• How to use AI without losing your voice, creativity, or control
• The biggest mistakes business owners are making right now (and how to avoid them)

You’ll walk away with clarity, confidence, and a practical roadmap to start leveraging AI as a tool, not a threat.

Room 7220