Brand Aid Workshop

Moderator: Sarah Haas (Melnick & Melnick, S.C.)

Panelists: Teju Aluko (Branperience), Mara Natkin and Gloria Ramirez (Artery Ink), Brandy Riley (Riley Design Studio, LLC), Katie Soyka (Elevate Brand Photography), Sam Smith (One Smith Studio)

Your brand isn’t just a logo—it’s your business’s heartbeat. If you want to stand out, connect, and build something unforgettable, Brand Aid is your workshop for brand clarity and impact. In this hands-on session, branding pros, experienced entrepreneurs, and a trademark lawyer will break down what makes an effective brand.  

What’s in it for you?
🚀 Define (or redefine) your brand identity
🎯 Craft a message that resonates
🔥 Stand out in a crowded market
💡 Walk away with a game plan for brand success 

Milwaukee Central Library

On-Street Metered Parking

• Availability: Two-hour metered parking is available around the Central Library building from Sunday through Friday, 8 a.m. to 6 p.m.
• Note: Street parking can be limited, so it’s advisable to arrive early to secure a spot. 

Nearby Parking Lots

• Library Lot (801 W. Wisconsin Ave): Operated by Interstate Parking, this lot is directly across from the library and offers parking starting at $2.00 per day. Wells Fargo Lot (735 W. Wisconsin Ave): Also managed by Interstate Parking, this lot is in close proximity to the library. 
• MacArthur Square Parking Structure (841 N. James Lovell St): A city-owned parking structure near the Milwaukee Public Museum, accessible via James Lovell Street. 

Public Transportation:

• Bus Routes: Several Milwaukee County Transit System (MCTS) bus routes serve the area. Use the MCTS website or app to plan your route. 

If you need assistance with accessibility options or further directions, feel free to ask!