Building a Brand That People Love

Moderator: Morgan Burns (Purple Unicorn Branding)

Panelists: Sonteria Bowie (Tranquil Blends Wine), Rae Frye (Cival Collective), Skylar Schneider (The Bread Pedalers), and Amber Thomas (Brush Box)

A great brand isn’t just a logo—it’s an experience, a feeling, and a connection that keeps customers coming back. In this session, discover how to craft a brand identity that’s authentic and impactful. Learn how to define your brand voice, create meaningful customer relationships, and use storytelling to make your business unforgettable. Whether you’re launching a new brand or refreshing an existing one, this session will give you the strategies and inspiration to build a brand that people don’t just like—they love.

Milwaukee Central Library

On-Street Metered Parking

• Availability: Two-hour metered parking is available around the Central Library building from Sunday through Friday, 8 a.m. to 6 p.m.
• Note: Street parking can be limited, so it’s advisable to arrive early to secure a spot. 

Nearby Parking Lots

• Library Lot (801 W. Wisconsin Ave): Operated by Interstate Parking, this lot is directly across from the library and offers parking starting at $2.00 per day. Wells Fargo Lot (735 W. Wisconsin Ave): Also managed by Interstate Parking, this lot is in close proximity to the library. 
• MacArthur Square Parking Structure (841 N. James Lovell St): A city-owned parking structure near the Milwaukee Public Museum, accessible via James Lovell Street.

Public Transportation:

• Bus Routes: Several Milwaukee County Transit System (MCTS) bus routes serve the area. Use the MCTS website or app to plan your route.

If you need assistance with accessibility options or further directions, feel free to ask!