Building by Design, Not Default: How to Intentionally Grow Your Business Without Burning Out

Presenter: Amanda Nowak (Element Eight)

Success shouldn’t come at the cost of your sanity. Building by Design, Not Default is a session for entrepreneurs who want to scale their businesses with purpose—without falling into the trap of overwork and burnout. Too many business owners get stuck in survival mode, reacting instead of leading. This session will show you how to take control, design a business that aligns with your vision, and create sustainable growth without running yourself into the ground. It’s time to stop letting your business run you—and start running your business with clarity, confidence, and balance. 

Milwaukee Central Library

On-Street Metered Parking

• Availability: Two-hour metered parking is available around the Central Library building from Sunday through Friday, 8 a.m. to 6 p.m.
• Note: Street parking can be limited, so it’s advisable to arrive early to secure a spot. 

Nearby Parking Lots

• Library Lot (801 W. Wisconsin Ave): Operated by Interstate Parking, this lot is directly across from the library and offers parking starting at $2.00 per day. Wells Fargo Lot (735 W. Wisconsin Ave): Also managed by Interstate Parking, this lot is in close proximity to the library. 
• MacArthur Square Parking Structure (841 N. James Lovell St): A city-owned parking structure near the Milwaukee Public Museum, accessible via James Lovell Street.

Public Transportation:

• Bus Routes: Several Milwaukee County Transit System (MCTS) bus routes serve the area. Use the MCTS website or app to plan your route.

If you need assistance with accessibility options or further directions, feel free to ask!