Confessions of Shop Owners: Lessons from the Sales Floor

Moderator: Jenny Aicher (Fern & Nettle)

Panelists: Valeria and Barbara Cerda (La Revo Books), Veronica Lewis (BC Modern), Teresa Olson (Olson House), Jamila Riley (J. Riley Creative), and Erin Thull (Miss Ruby Bridal)

Every shop owner has a story—of hustle, resilience, and the lessons that shaped their success. Confessions of Shop Owners is a candid session where experienced entrepreneurs share their real-world experiences. From breakthrough moments to tough challenges, you’ll gain insights into what it really takes to build a thriving business. Learn how to turn obstacles into opportunities, create unforgettable customer experiences, and adapt to the ever-changing marketplace with confidence.

Milwaukee Central Library

On-Street Metered Parking

• Availability: Two-hour metered parking is available around the Central Library building from Sunday through Friday, 8 a.m. to 6 p.m.
• Note: Street parking can be limited, so it’s advisable to arrive early to secure a spot. 

Nearby Parking Lots

• Library Lot (801 W. Wisconsin Ave): Operated by Interstate Parking, this lot is directly across from the library and offers parking starting at $2.00 per day. Wells Fargo Lot (735 W. Wisconsin Ave): Also managed by Interstate Parking, this lot is in close proximity to the library. 
• MacArthur Square Parking Structure (841 N. James Lovell St): A city-owned parking structure near the Milwaukee Public Museum, accessible via James Lovell Street.

Public Transportation:

• Bus Routes: Several Milwaukee County Transit System (MCTS) bus routes serve the area. Use the MCTS website or app to plan your route.

If you need assistance with accessibility options or further directions, feel free to ask!