Expansion Expedition: Navigating the Leap to Location #2

Moderator: Stephanie Melnick (Melnick & Melnick, S.C.)

Panelists: Arielle Hawthorne (Twisted Plants), Raynetta Hill (BID 8), Staci Lopez (Allie Boy’s), and Robyn Lucks (Healium Hot Yoga)

Expanding to a second location is an exciting milestone—but it comes with big decisions, strategic planning, and a whole new set of challenges. In Expansion Expedition, seasoned entrepreneurs who’ve successfully made the leap will share their insights, lessons learned, and must-know strategies for scaling smart. From choosing the right location and financing growth to managing teams across multiple sites, this session will give you the roadmap to expansion success. Whether you’re in the planning phase or already scouting locations, you’ll walk away with practical steps, expert advice, and the confidence to make your next move the right one.

Milwaukee Central Library

On-Street Metered Parking

• Availability: Two-hour metered parking is available around the Central Library building from Sunday through Friday, 8 a.m. to 6 p.m.
• Note: Street parking can be limited, so it’s advisable to arrive early to secure a spot. 

Nearby Parking Lots

• Library Lot (801 W. Wisconsin Ave): Operated by Interstate Parking, this lot is directly across from the library and offers parking starting at $2.00 per day. Wells Fargo Lot (735 W. Wisconsin Ave): Also managed by Interstate Parking, this lot is in close proximity to the library. 
• MacArthur Square Parking Structure (841 N. James Lovell St): A city-owned parking structure near the Milwaukee Public Museum, accessible via James Lovell Street.

Public Transportation:

• Bus Routes: Several Milwaukee County Transit System (MCTS) bus routes serve the area. Use the MCTS website or app to plan your route.

If you need assistance with accessibility options or further directions, feel free to ask!