From Idea to Impact: Event Planning for Entrepreneurs

Moderator: Heather Farr (Heather Farr Events)

Panelists:

Sam Kassel (Fred’s Frozen Custard and 414 Events), Janelle Meyer-Brown (Story Hill FireHouse), Maureen Post (Culture X Design), JohnRae’ Stowers (JazzyRae’ Jewels & Accessories), and Ebony Whitson (Whitson Wonder Productions)

Events have the power to bring people together, spark new opportunities, and elevate your business in ways nothing else can. But turning an idea into a successful, memorable event takes more than just a vision—it takes strategy, creativity, and a personal touch. In this session, we’ll walk through the key steps to planning and hosting impactful events, from setting goals and creating meaningful experiences to marketing and logistics. Whether you’re organizing a small gathering or a large-scale conference, you’ll leave with practical tips, inspiration, and the confidence to bring your event to life in a way that truly connects with your audience.

Milwaukee Central Library

On-Street Metered Parking

• Availability: Two-hour metered parking is available around the Central Library building from Sunday through Friday, 8 a.m. to 6 p.m.
• Note: Street parking can be limited, so it’s advisable to arrive early to secure a spot. 

Nearby Parking Lots

• Library Lot (801 W. Wisconsin Ave): Operated by Interstate Parking, this lot is directly across from the library and offers parking starting at $2.00 per day. Wells Fargo Lot (735 W. Wisconsin Ave): Also managed by Interstate Parking, this lot is in close proximity to the library. 
• MacArthur Square Parking Structure (841 N. James Lovell St): A city-owned parking structure near the Milwaukee Public Museum, accessible via James Lovell Street.

Public Transportation:

• Bus Routes: Several Milwaukee County Transit System (MCTS) bus routes serve the area. Use the MCTS website or app to plan your route.

If you need assistance with accessibility options or further directions, feel free to ask!