The Price is Right: Charge What You’re Worth and Stay Competitive

Moderator: Kate Halfwassen

Panelists: Dr. Shakkiah Curtis, Citlali Mendieta-Ramos, and Marla Poytinger

Pricing isn’t just about numbers—it’s about knowing your value and owning it. We’ll talk about cutting through the doubt, imposter syndrome, and pricing pitfalls that hold entrepreneurs back. Learn from subject-matter experts who advise business owners about pricing methods and entrepreneurs who will talk about their pricing decisions and experience. Walk away with practical strategies to confidently charge what you deserve!

Location: Centennial Hall, Milwaukee Central Library
Address: 733 N. Eighth St., Milwaukee, WI

Please note:The entrance for Centennial Hall is located at 733 N. Eighth St. Handicapped access is available just north of the main lobby door and south of the drive-thru lane. The library does not open until 10:00AM, so this is the ONLY entrance available before that time.

Nearby parking includes metered street parking and nearby public lots.

On-Street Metered Parking

• Availability: Two-hour metered parking is available around the Central Library building from Sunday through Friday, 8 a.m. to 6 p.m.
• Note: Street parking can be limited, so it’s advisable to arrive early to secure a spot. 

Nearby Parking Lots

• Library Lot (801 W. Wisconsin Ave): Operated by Interstate Parking, this lot is directly across from the library and offers parking starting at $2.00 per day. Wells Fargo Lot (735 W. Wisconsin Ave): Also managed by Interstate Parking, this lot is in close proximity to the library. 
• MacArthur Square Parking Structure (841 N. James Lovell St): A city-owned parking structure near the Milwaukee Public Museum, accessible via James Lovell Street.

Public Transportation:

• Bus Routes: Several Milwaukee County Transit System (MCTS) bus routes serve the area. Use the MCTS website or app to plan your route.

If you need assistance with accessibility options or further directions, feel free to ask!