Briana Wilder

About Briana Wilder

Briana Wilder is a UX Content Strategist at Northwestern Mutual, where she shapes how people experience AI-powered tools. Working alongside engineers and data scientists, she designs the language, structure, and logic that make AI products feel useful and trustworthy — the human side of how AI talks to us.

She began her career as a brand strategist, using AI to scale messaging for clients. Today, she’s also the founder of Uncola UX, a consultancy helping enterprises and tech startups build AI products people actually want to use — by improving data with content and messaging frameworks.

Her motto: “Elevating brands through digital experiences people love.”

Briana believes winning in marketing today means being more human, and using AI to scale your message. The brands that thrive will be the ones that pair real emotional and ethical intelligence with smarter technology.