Francesca Mayca Wegner

About Francesca Mayca Wegner

A movement leader who dreams big and envisions the abundant possibilities around her, Francesca Mayca has dedicated her life to helping others step into their power. Francesca founded Midwest Latina (MWL), an apparel brand that creates streetwear and accessories that make you feel good about how you look, who you are, and where you come from, with her sister Gabriella in 2024. As two first-generation Peruvian-American sisters who were born in Chicagoland and live in Milwaukee, Francesca and Gabriella are passionate about finding spaces and brands that make them feel like they belong. MWL is where design and identity unite for a one-of-a-kind Midwest Latina look— where cultura meets classic. Midwest Latina reflects Francesca and Gabriella’s multifaceted identities and creates space for other Midwest Latinas to be seen and celebrated.

Francesca also serves as President and Chief Possibilities Officer of Hispanic Professionals of Greater Milwaukee (HPGM). Appointed in April 2021, she is an advocate, connector, and convener, and has led the organization through a record growth period with its membership, philanthropic gifts, and revenue during some of the most challenging times within the global landscape. Under Francesca’s leadership HPGM serves more than 6,000 individuals annually across Wisconsin.