Laura Markewicz

About Laura Markewicz

Laura Markewicz is the founder and CEO of Lotza, a modern take on party punch designed for today’s social, health-conscious consumer. With a background as a former advertising executive, Laura spent years helping brands connect with audiences before deciding to launch her own. She saw a gap in the beverage industry—where everything was either overly sugary, artificial, or boring—and set out to create a better-for-you, bold-flavored, and fun-first alternative.

Driven by data, real consumer insights, and a deep understanding of brand building, Laura built Lotza alongside its community, gathering thousands of feedback points to perfect the product before launch. Under her leadership, Lotza is rapidly scaling, with national retail expansion, a strong e-commerce presence, and a growing fan base that loves the brand as much as the drink itself.

Laura brings a fresh, no-nonsense approach to the beverage industry, blending marketing expertise, strategic growth, and a whole lot of personality to make Lotza a category-defining brand.