Event Series WEW 2024

My Niching Story: How Niching My Service-Based Business Doubled My Revenue in One Year

Milwaukee Public Library - East Side Location 2320 N Cramer St, Milwaukee, WI, United States

Claire Lauer shares her story of niching her service-based business and doubling her business revenue from 2021 to 2022. You will be able to consider all of the benefits and drawbacks of niching and decide whether it is right for you.

Riches in the niches? Have you thought about niching your business? Claire Lauer of CL Content Marketing tells all about her experience niching her service-based business to serving photographers in 2021. The numbers don’t lie. Her business revenue almost doubled from 2021 to 2022. You’ll hear her story of how she decided to pursue a niche and the thought process behind it. Plus, she’ll share countless resources and stories along the way!

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Event Series WEW 2024

Selling Your Value: Get Paid What You’re Worth

Milwaukee Public Library - East Side Location 2320 N Cramer St, Milwaukee, WI, United States

Join Kate Halfwassen for an interactive, discussion-based workshop where you will explore your small businesses’ inherent value as well as the unique products, services, and experiences you provide to customers. Discover better ways of valuing your products and services and pricing them accordingly.

This is an interactive, discussion-format workshop where we explore our small businesses’ inherent value and the unique products, services and experiences our businesses provide. We are often tempted to think that being the lowest price is going to get us more customers and sales. However, that race to the bottom makes us a commodity where someone cheaper always comes along. We are all unique and so are our products and experiences. In order for us to get paid for our uniqueness, we need to understand the value we bring to our customers. We will look at better, more creative ways to understand our value, and price our products and services to preserve the value we offer while delighting our customers.

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Event Series WEW 2024

True Crime of Bad Design: Investigating the True Cost of Design Gone Wrong

Milwaukee Public Library - East Side Location 2320 N Cramer St, Milwaukee, WI, United States

Theresa Wilmot teaches seven principles of graphic design that will improve anyone's ability to create their own designs. Attendees will learn the importance of effectively communicating with their audience visually.

Join us for an intriguing exploration into the world of graphic design as we uncover the secrets behind crafting compelling and impactful visuals. In this riveting talk, acclaimed graphic designer Theresa Wilmot delves deep into the true crimes of bad design and reveals the three crucial principles that can transform your graphics from lackluster to legendary.

From the importance of typography to the power of color theory, each principle is dissected and demystified, offering practical tips and techniques that you can immediately apply to your own projects. By the end of this enlightening session, you'll possess the knowledge needed to create visuals that capture attention and convey your message with clarity and impact.

Don't miss this opportunity to unlock the secrets of effective graphic design and take your creativity to the next level. Join us for True Crime of Bad Design and discover how mastering these principles can make all the difference in your visual communication.

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