WEW 2024

May 6 – 10, 2024

Registration Opens: March 8*

*All-In 2024, All-In Plus 2024, and WEW Crew members can sign up on March 1.
To sign up for a membership, click here.

8 - 10 a.m.

Meet & Eat

Location: Charles Allis Art Museum

Speaker:
Stacia Thompson (Sherman Phoenix Foundation)

Celebrate the beginning of WEW 2024 with our community of women leaders and entrepreneurs! Join us for our first event of the week at our daytime venue, the Charles Allis Art Museum. Enjoy breakfast, coffee, and conversation during organized networking. Stacia Thompson, President and CEO of the Sherman Phoenix Foundation, will open our festivities and share the importance of entrepreneurs to our communities.

Collaborating with Intention
10:30 - 11:30 a.m.

Collaborating with Intention

Location: Charles Allis Art Museum

Speakers:
Corry Joe Biddle (FUEL Milwaukee and MMAC)
Marla Poytinger (Bars & Recreation)
Lt. Governor Sara Rodriguez
Venice Williams (Alice’s Garden and The Table)

Learn the how, what, and why of partnerships and collabs. We’ll take a deep dive into how to form relationships with large corporations, small businesses, and government, and why you want to.

1 - 2 p.m.

Goals Illustrated

Location: Charles Allis Art Museum

Speaker:
Sherrill Knezel (Meaningful Marks)

Sherrill Knezel—artist, author, and entrepreneur—will help you translate your goals into actionable images and make tracking them a game. Learn simple ways to implement graphic recording into your business and life and leave with your very own 2024 Goals Bingo card. Please bring your list of 2024 goals and colored pencils, markers, or pens.

2:30 - 4 p.m.

Finding Power in the Pause

Location: Milwaukee Public Library Mitchell Street

Speaker:
Erin Slutsky (Mentor & Coach)

Discover the connections between self-awareness, stress-management, and productivity as Accredited Enneagram Practitioner, Life Coach, and Professional Speaker Erin Slutsky discusses setting limits, prioritizing self-care, and other necessary practices to fuel your resilience and prevent burnout.

2:30 - 4 p.m.

My Niching Story

Location: Milwaukee Public Library East Library Conference Room

Speaker:
Claire Lauer (CL Content Marketing)

Claire Lauer shares her story of niching her service-based business and doubling her business revenue from 2021 to 2022. You will be able to consider all of the benefits and drawbacks of niching and decide whether it is right for you.

2:30 - 4 p.m.

Dream, Create, Empower

Location: Charles Allis Art Museum

Speaker:
Ashley Valentine (Rooted MKE)

Join us for an inspiring and transformative 90-minute workshop titled “Dream, Create, Empower: A Journey of Entrepreneurship for Black & Brown Women Amongst Fellow Entrepreneurs.” This workshop is uniquely designed to support and elevate Black and Brown women entrepreneurs, offering a space to connect, share, and envision the future of their businesses.This workshop is perfect for Black and Brown women entrepreneurs looking to find community, enhance their business visibility, and learn strategies for maintaining mental wellness amidst the challenges of entrepreneurship. It’s an opportunity not only to dream and create but also to become part of a vibrant, supportive community.

Keynote Event: Building Community
5 - 8 p.m.

Keynote: Building Community

Location: Anodyne on Bruce Street

Speakers:
Lauren Feaster (Professional Dimensions)
Kelsey Kaufmann (Cactus Club)
Katie Avila Loughmiller (LUNA)
Christy McKenzie (Pasture and Plenty)
Cree Myles (All Ways Black)

We are Building the Table at WEW 2024! Get fired up for this community-building mission with five women who are fostering, amplifying, and celebrating diverse and inclusive Wisconsin communities. Café Corazon will be serving tacos and all the fixings.

8 - 10 a.m.

By the Book Part 1

Location: Charles Allis Art Museum

Speakers:
Sarah Haas (Melnick & Melnick, S.C.)
Talaya Scott (FIIT Perspective)

Keep your books and business legal with tips from FIIT Perspective’s Talaya Scott and Melnick & Melnick, S.C.’s Attorney Sarah Haas. Both speakers return to WEW 2024 to share tips and tricks for new business owners about bookkeeping basics, entity formation and tax considerations, and must-dos for business legal.

10:30 - 11:30 a.m.

Lessons From Our First Years

Location: Charles Allis Art Museum

Speakers:
Liz Joy (Joy Ice Cream Social)
Alma Ramirez (Cordial Co.)
Esperanza Winters (Wellspace MKE)

Want to know the real story about how to open a business from women living it? Join Alma Ramirez (Cordial Co.), Liz Joy (Joy Ice Cream Social), and Esperanza Winters (Wellspace MKE) for a panel discussion about their journeys to entrepreneurship, things that have worked, and things they’d do differently in their first year or two of operations.

1 - 2 p.m.

Mentorship Meetup

Location: Charles Allis Art Museum

Speakers:
Anomalous Campbell (Anomaly Catering)
Meagan Johnson (Milwaukee Diaper Mission)
Val Lucks (Honeypie, Small Pie, Palomino, Comet Cafe)
Angela Mallett (HoneyBee Sage Wellness & Apothecary)
Mikel McGee (414loral)
Cheryl McMurtry (McMurtry Financial Services, LLC)
Tyan Soo (Nail Bar Milwaukee)
Opal Stone (Wild & Precious Boutique)
Ashley Town (Bay View Printing Co.)

Embrace this opportunity to build and elevate your community. Meet experienced entrepreneurs across industries happy to share what and how they do what they do. Plus, connect with your WEW new and old friends to empower and elevate yourself and your business. Don’t miss WEW’s Room Where It Happens.

2:30 - 4 p.m.

Selling Your Value

Location: East Side Library Community Room

Speaker:
Kate Halfwassen, supported by Brent Halfwassen

Join Kate Halfwassen for an interactive, discussion-based workshop where you will explore your small businesses’ inherent value as well as the unique products, services, and experiences you provide to customers. Discover better ways of valuing your products and services and pricing them accordingly.

2:30 - 4 p.m.

Forward Together

Location: Charles Allis Art Museum

Speaker:
Lauren Feaster (Professional Dimensions)

Welcome back, champions of progress! It’s time to reconvene for an empowering session of reflection and accountability. Join host Lauren Feaster and colleagues across the larger women’s network as we revisit our commitments and intentions around advancing women. Through lightly facilitated dialogue and loving accountability, we’ll reaffirm our commitment to growth and continue to spotlight individuals and organizations paving the way for a more inclusive future. This gathering offers a nurturing environment where we can openly share our achievements and also any barriers to progress. Let’s strengthen our bonds, amplify our voices, and continue championing the principles of empowerment and allyship together!

Keynote Event: Building Goods
5 - 8 p.m.

Keynote: Building Goods

Location: The Ivy House

Speakers:
Abby Janiszewski (Strike Bridal Bar and Rare Bridal Bar)
Alesia Miller (Soul Brew Kombucha)
Carole Nicksin (Milwaukee Magazine)
Elizabeth Rees (Chasing Paper)
Daniela Varela (Ruby’s Bagels)

Women who make some iconic Made in Milwaukee products join us to share their years of collective wisdom. Head over to the Ivy House and learn how and why they started baking, brewing, publishing, printing, and sewing their unique and memorable goods.

Keynote Sponsor:
Husch Blackwell

8 - 10 a.m.

Build a Brand Story

Location: Charles Allis Art Museum

Speakers:
Nydia Maurás-Jones (Odvant Creative)
Angela Damiani (NEWaukee)
Mara Natkin (Artery Ink)
Gloria Ramirez (Artery Ink)

Nydia Maurás-Jones, co-owner of Odvant, will do a deep dive into strategic branding for small business owners. She’ll explain how to assess your brand story and identify tools you need to maintain consistency and authenticity. Following Nydia’s presentation, she’ll be joined by Mara Natkin and Gloria Ramirez, the owners of Artery Ink, and Angela Damiani, co-founder of NEWaukee, to discuss how their businesses have leveraged their brand stories to market their goods and services.

10:30 - 11:30 a.m.

All About the Apps

Location: Charles Allis Art Museum

Speakers:
Melissa Howard (Milwaukee County Public Library)
Lalese Stamps (Lolly Lolly Ceramics)

Melissa Howard, the director behind Milwaukee’s most famous Tik Toker, the Milwaukee County Public Library, will join Lalese Stamps, owner of Lolly Lolly Ceramics, to discuss all things social media. Learn how these organizations leverage social media to find customers, share their stories, and go viral.

1 - 2 p.m.

Leveraging Video

Location: Charles Allis Art Museum

Speakers:
Laura Dyan Kezman (LionArt Media)
Jamie Perez (Beyond Words Productions)

New to video and want to learn more about how to use video in your marketing or business? Laura Dyan Kezman, founder of LionArt Media, and Jamie Perez, founder of Beyond Words Productions, are two videographers and former journalists passionate about using video to tell stories. They'll give tips and tricks to help you start taking better quality videos. Plus, they'll share insights about how video amplifies your story and connections to new audiences.

1 - 2:30 p.m.

Habit Lab

Location: Strength Sanctuary

Speaker:
Katie Hunt (Strength Sanctuary)

Explore simple and effective methods of boosting your energy both mentally and physically at this event with Katie Hunt of Strength Sanctuary. Attendees will walk away with a new understanding of the profound effect of movement, mindset, and self-care, even in small doses.

1 - 2:30 p.m.

The Art of Business Besties

Location: Husch Blackwell LLP

Speakers:
Claire Becker (Claire Becker Coaching, LLC)
Glasa Gottschalk (GII Coaching & Consulting)

It’s not always easy to build authentic relationships. Sometimes networking can be draining and superficial. Other times we meet someone amazing but worry about being “good enough” to not waste their time. Sound familiar? Intentional relationship building among women entrepreneurs lifts our collective success. We hope our workshop, The Art of Business Besties, lifts you up as well. Together we will build new relationships, discuss the keys to deepen partnerships, and leave with a plan to propel relationships forward in a way that fuels ourselves and our businesses.

2:30 - 4 p.m.

True Crime of Bad Design

Location: Milwaukee Library East Branch

Speaker:
Theresa Wilmot (Theresa Wilmot Designs)

Theresa Wilmot teaches seven principles of graphic design that will improve anyone’s ability to create their own designs. Attendees will learn the importance of effectively communicating with their audience visually.

2:30 - 4 p.m.

Client-Centric Business Strategies for Sustainable Growth

Location: Charles Allis Art Museum

Speaker:
Celia Faye Meisel (Sales Growth Consultant)

In today’s competitive landscape, businesses are seeking ways to differentiate themselves and foster lasting client relationships. In this session, Innovative Sales Strategist, Celia Faye Meisel, will present the transformative power of embracing a client-centric approach that optimizes sales, marketing, and fulfillment strategies. Discover how prioritizing your clients’ needs can revolutionize your business from the inside out, boosting revenues, client loyalty, and overall satisfaction for you and your team.

Keynote Event: Building Change
5 - 8 p.m.

Keynote: Building Change

Location: The Box

Speakers:
Dasha Kelly Hamilton (Performance Artist)
Monique Liston (UBUNTU Research and Evaluation)
Dana Spandet (Flour Girl and Flame)
Melissa Tashjian (Compost Crusader)
Ashley Valentine (Rooted MKE)

You’ll cheer, laugh, and maybe cry when we hear from these women entrepreneurs on a mission! We’ll talk with five entrepreneurs who are tackling big issues with every pizza, book, report, performance, and bin of food scraps. Please join us at women-owned The Box for drinks, appetizers, and revelations.

Keynote Event: Building Change
9 - 10 p.m.

Late Night Comedy Show

Location: Sugar Maple

Performers:
Alecia Altstaetter (Comedian)
Rachel Mac (Comedian)
Chastity Washington (Comedian)

WEW’s After Party is the after party you always wanted but never knew you needed. Blow off some steam with your WEW community and enjoy a trio of women comedians and a drink (or several) at woman-owned bar, The Sugar Maple.

8 - 10 a.m.

By the Book Part 2

Location: Charles Allis Art Museum

Speakers:
Cheryl Litvin (First Associated Insurance)
Cheryl McMurtry (McMurtry Financial Services, LLC)
Sarah Haas (Melnick & Melnick, S.C.)

Bring your notebook (or buy one of ours!). This session is dedicated to legal, insurance, and accounting issues for existing businesses, including those that have been open for several years. Insurance agent Cheryl Litvin will talk all things business insurance, Cheryl McMurty will bring the accounting expertise, and Attorney Stephanie L. Melnick will delve into ongoing legal issues for small businesses.

10:30 - 11:30 a.m.

Real Deal on Real Estate for Small Businesses

Location: Charles Allis Art Museum

Speakers:
Jenny Doede (Plan North Partners)
Steffi Hahn (Anderson Commercial Group)
Cindy Shaffer (Shaffer Development)
Sarah Haas (Melnick & Melnick, S.C.)

Interested in leasing or buying commercial real estate? This panel features Cindy Shaffer (founder of Shaffer Development), Jenny Doede (founder of Plan North Partners), Steffi Hahn (commercial broker), and Attorney Sarah Haas (Melnick & Melnick, S.C.) who will talk about considerations for finding the right space, the nitty gritty of how the leasing process works, and how to negotiate your commercial lease.

1 - 2 p.m.

How to Build a Team

Location: Charles Allis Art Museum

Speakers:
Laura Malugade (Husch Blackwell)
Morgan Phelps (Colorful Connections)

Morgan Phelps (founder of Colorful Connections) and Laura Malugade (labor and employment partner at Husch Blackwell) will team up to share insights into building and maintaining the team you want. Morgan will share how to build and retain diverse and inclusive teams, and Laura will provide you with the information you need to keep your hiring and firing practices on the up and up.

1 - 2:30 p.m.

Calm the Calendar

Location: Milwaukee Public Library Mitchell Street

Speaker:
Jenna Piche (First Light Coaching)

Jenna Piche shares five strategies for improving productivity. Attendees will leave with a new set of actionable tools to increase focus and stay on track for success in both business and life.

2:30 - 4 p.m.

Make Business Personal

Location: Milwaukee Public Library Mitchell Street

Speakers:
Kiley Peters (RAYNE IX)
Amanda Nowak (Element Eight)

Kiley Peters and Amanda Nowak share methods of gaining insight into your identity and personal goals. Improve time management skills and learn about other ways to make actionable steps toward the life you want to build for yourself.

2:30 - 4 p.m.

Nurturing Balance

Location: Charles Allis Art Museum

Speakers:
Theresa Kopac (Interwovxn)
Caitlin Walsh (Caitlin Walsh Counseling)

A Workshop for Women Balancing the Invisible Load of Motherhood and Entrepreneurship is an empowering and supportive gathering designed for women navigating the intricate balance between the demands of motherhood and running their own businesses.

Keynote Event: Building Art
5 - 8:30 p.m.

Keynote: Building Art

Location: Enlightened Brewing

Speakers:
Nicole Acosta (Artist)
Steph Davies (The Waxwing and Dear Darlington)
Kim Eckroth (Covet and Ginger)
Whitney Anderson Nettles (Wit & Co.)
Rosy Petri (Paradise Home)

We’ll feature a spectacular collection of artists specializing in media of all kinds—photographs, paintings, ceramics, illustration, jewelry, stories, and more. Join us to learn about the intersection of art and entrepreneurship and enjoy shopping the work of over 30 women-owned businesses, including our speakers’.

8 - 9:30 a.m.

Scaling

Location: Charles Allis Art Museum

Speakers:
Angela Lang (BLOC)
Theresa Nemetz (Milwaukee Food Tours)
Jenni Yolo (I Spy DIY)
Anne Zizzo (Zizzo Group)

Close out our morning workshops with a panel featuring women doing big things: Angela Lang (founder of Black Leaders Organizing for Communities), Theresa Nemetz (founder of Great Lakes Shore Excursions and Milwaukee Food & City Tours), Jenni Yolo (founder of I Spy DIY and Yolo Home Co.), and Anne Zizzo (founder of Zizzo Group). These leaders will share how they built their brands and organizations from the ground up.

Show Her The Money
10:00 a.m. - 1 p.m.

Show Her The Money

Film Showing: Show Her The Money
Location: Oriental Theatre

Speakers:
Heather Wentler, moderator (Doyenne Group)
Heather Lux (WWBIC)
Catherine Gray (Producer, Show Her The Money)
Julie Spitzack (Summit Credit Union)
Sherry Zhang (GenoPalate)

Money is power, and women founders have less access, including just 2% of venture capital funding. Join your WEW community at the Oriental Theater for a screening of Show Her the Money, a film that follows four visionary entrepreneurs as they tackle the challenges of making their ideas real. After the film, we’ll examine its lessons and advice together with a panel of women who address financing for women founders first-hand. She Stands Tall, LLC is excited to partner with Milwaukee Film for this event.

2 - 3:30 p.m.

Coffee & Conversations

Location: Vibez Creative Arts Space

Speaker:
Chrishella Roché (VIBEZ Creative Art Space)

Expand your knowledge of networking, marketing, and branding for your business with Chrishella Roché. Attendees will share insight with other artists and learn new tips and tricks for making their work stand out.

2 - 3:30 p.m.

Optimizing Productivity Through Cycle Syncing

Location: H.Berg Ceramics + Tasha Rae Jewerly Studio

Speakers:
Rebecca Jankowski (Interwovxn)
Sara Beaumont (Reverence Fertility)

Join Rebecca Jankowski and Sara Beaumont to deepen your knowledge of menstrual cycle phases and physiology. Learn about cycle syncing and how it can be used as tool to help you achieve your personal and professional goals.

Keynote Event: Toasting the Builders
5 - 8 p.m.

KEYNOTE: Toasting the Builders

Location: Palomino

Toast the WEW table we’ve built and the women who are building businesses, communities, and change. Join us for drinks and snacks at woman-owned Palomino and celebrate entrepreneurship in style.